SEO INTRODUCTION

What is SEO

Search Engine Optimization refers to set of activities that are performed to increase number of desirable visitors who come to our site via search engine. These activities may include thing we do to our site itself, such as making changes to our text and HTML code, formatting text or document to communicate directly to the search engine.

The Purpose of a Search Engine

Crawling and Indexing:-

Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents. Once the engines find these pages, they decipher the code and store select pieces in massive hard drives, to be recalled later.

Retrieving Answers:-

When we perform a search, search engines check the billions of stored documents and do two things – first, return those results that are the most relevant to our query, and second, rank those results in order of perceived importance.

Golden Rule of SEO

When building or modifying your website – whether your adding images, restructuring your links, or changing your written content – always base your decisions on improving the user’s experience.

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